// KINSHIP
THE CITY SEEN FROM THE
QUEENSBORO BRIDGE
IS ALWAYS THE CITY SEEN
FOR THE FIRST TIME, IN
ITS WILD PROMISE OF ALL
THE MYSTERY AND BEAUTY
IN THE WORLD.
- F. SCOTT FITZGERALD
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CHECKERS NEW YORK DELI REBRAND/PACKAGING
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KINSHIP, FRIENDLINESS, AFFECTIONATE
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Checker New York Deli is a small local deli located in the town of Novato California. The Deli was founded by Lynn Moffett who grew up in New York with her Dad. As a child she made her best memories with her family visiting Gershon’s - a popular and longstanding deli in her area every Sunday. As an adult, she wished to recreate her connection to her family by opening a New York style deli in the heart of Marin County California and share her love and connection to the locals.
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Checker New York Deli is a young location that connected to history and family. My goal was to create a fun and enjoyable New York inspired design that didn’t lose touch to its roots. I strived to create a package and label system that was easy to print and create in-house. By using a one color treatment and an easy labeling system that can easily be edited to every edition to the menu.
