// DELIGHT
WHEN PEOPLE ASK ME,
‘WHAT DO YOU THINK OF
MICHELIN?’ I DON’T COOK
FOR GUIDES. I COOK FOR
CUSTOMERS.
- GORDON RAMSAY
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TACO BELL KITCHEN
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DELIGHT, JOY, ELATION
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Taco Bell was founded by Glen Bell, an entrepreneur, in 1951. Inspired by the lines and intrigue his local Mexican restaurant garnered, he lead the way into the modern era of fast food. Taco Bell has a long history of trying the new and unusual. Beginning with the experimentation of fast-casual food, and later opening Taco Bell themed restaurants, bars, and more.
Taco Bell is best for their late night fast food restaurants that cater to the young at heart. Their branding is bright, vibrant, and inviting. They know how to play by the rules, and break them.
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The bright, vibrant and enthusiastic branding of Taco Bell is already so iconic, that the leap from fast food wrappers to in home kitchen goods just feels right. Inspired by It’s iconic visual identity, I chose to extend the Taco Bell everyone knows and loves into daily home kitchen goods. From their color pallet to their use of urban art as inspiration, I created a fun and youthful addition to every young kitchen.
