// EXCITEMENT
BEING DIFFERENT IS AWESOME! ALL OF THOSE WHO ARE DIFFERENT ARE MORE INTERESTING THAN THOSE
WHO ARE CLAMORING FOR ACCEPTANCE BECAUSE THEY FOLLOW THE PATH.
- TONY HAWK
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VOLT - EXTREME SPORTS BRANDING
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EXCITEMENT, ENERGETIC, ELECTRIC
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Team work is an unbelievably vital part of the creative process and graphic design. This project in particular teamed five graphic design students in their final package design class to create a parent brand and a series of sub brands. The project tasked the students to think of more than simply package design, but branding, and how their store would function in the modern age.
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I was appointed as group leader for this project, acting as the creative director in terms of this exercise. I was honored to work with the amazing designers Rita Baixas, Rolando Etorma, Manishka Khanna, and Jennifer Wittor. Together we created an extreme sports store that echoed the needs and wants from an extreme sports participant. We kept in mind the styling choices of the market as well as the professional expectations needed for safe equipment.
